At the Miami Art Basel, we collaborated with HBO Max to establish a lively social and physical presence. Our efforts involved engaging and showcasing established queer artists who produced original work inspired by HBO Max characters, and then promoted these creations on a national scale to enhance brand recognition and build social media following (+19.2%). Additionally, we joined forces with a popular influencer for a "Guerilla Art" social media campaign, during which they temporarily assumed control of our platform and shared curated content from different downtown Miami locations.

We activated a "Queer Art Lounge" in collaboration with an art curator and art collective to facilitate events and showcase our commissioned pieces of art. Our initiatives ranged from hosting a reception party to organizing panel discussions featuring prominent artists in the community.