HBO MaX Pride.
Role: Creative Intern/Brand Coordinator with Lupine Creative
For Pride 2021, we worked with HBO Max and talent partners to feature diverse content spanning music, art, comedy, and talent. This initiative aimed to strengthen the platform's role as a leading source of queer-related content on social media and celebrate LGBTQ+ Pride. The event's success was attributed to a combination of strategies, including the creation and promotion of original programming, which involved the production of a wide range of content across various HBO Max social media channels. Additionally, we collaborated with LGBTQ+ influencers to broadening the reach and impact of the content, resulting in a notable 34% increase in page growth and garnering 95 mentions in the press.