Partnering with HBO Max for the premiere of the HBO Max Original Minx, we curated an immersive experience in the heart of West Hollywood. Guests were empowered to create their own unique vibe at our Build-A-Vibe station and capture the moment at our bespoke photo installation.
In addition to the in-person activation, we extended the reach of the premiere by curating and sending premium picnic baskets to influencers, encouraging them to share their experiences with their followers.

The success of the campaign extended beyond social media, as the activation received glowing coverage in publications such as Thrillist and Bizbash as a top attraction in Los Angeles.